Services
From customer discovery to closed deals, we support every stage of your go-to-market journey
Each service is designed to address a specific challenge in the customer acquisition process. You can engage us for a single service or combine multiple offerings into a comprehensive programme. All pricing is transparent, with no hidden fees or scope creep.
Customer Discovery
Before you can sell, you need to understand who you're selling to. Our customer discovery programme helps you identify and validate your ideal customer profile through structured research and direct conversations with potential buyers.
We'll help you uncover what your customers actually care about, what language they use to describe their problems, and what would convince them to try something new. These insights become the foundation for all your marketing and sales efforts.
What's included:
- Customer interview framework and training
- 10-15 guided customer interviews
- Synthesis report with key insights
- Ideal customer profile documentation
- Buyer persona development
Go-to-Market Strategy
A strong product deserves a smart launch. Our go-to-market strategy service helps you develop a comprehensive plan for entering the market, positioning your offering, and reaching your first customers efficiently.
We work with you to define your competitive positioning, identify the channels most likely to reach your audience, and create a realistic timeline for launch activities. The result is a clear roadmap that aligns your limited resources with your growth objectives.
What's included:
- Market and competitive analysis
- Positioning and messaging framework
- Channel strategy and prioritisation
- Launch timeline and milestone planning
- Resource allocation recommendations
- Key metrics and tracking setup
Sales Acceleration
Converting interest into revenue requires more than good intentions. Our sales acceleration programme helps you build and optimise sales processes that work, from first outreach to signed contracts.
Whether you're a founder doing all the selling yourself or building out a small sales team, we provide the frameworks, scripts, and systems you need to close deals consistently. We focus on what works at early stage, when every conversation counts and you can't afford lengthy sales cycles.
What's included:
- Sales process design and documentation
- Outreach templates and scripts
- Objection handling playbook
- Pipeline management setup
- Deal review and coaching sessions
Messaging & Positioning Workshop
Unclear messaging costs startups more deals than any other factor. Our intensive workshop helps you articulate what you do, who you serve, and why it matters in language that resonates with your target customers.
We facilitate a structured process that surfaces your key differentiators and translates them into compelling messages across your website, pitch deck, and sales materials. Walk away with a complete messaging framework you can use consistently across all channels.
What's included:
- Full-day facilitated workshop
- Value proposition development
- Key messages by audience segment
- Website copy recommendations
- Pitch deck narrative structure
Advisory Retainer
Sometimes you need ongoing support rather than a defined project. Our advisory retainer gives you regular access to experienced guidance as you navigate the challenges of early-stage growth.
Use your advisory hours however you need: strategy discussions, deal reviews, team coaching, or tactical problem-solving. We become an extension of your team, available when questions arise and decisions need to be made quickly.
What's included:
- Monthly strategy sessions (2-4 hours)
- Async support via email and messaging
- Document and material reviews
- Access to our tools and templates
- Quarterly progress reviews
Full Launch Programme
For startups seeking comprehensive support through the entire launch process, our full programme combines all our core services into an integrated engagement. From customer discovery through first sales, we're with you every step.
This programme is ideal for funded startups preparing for their first major market push or bootstrapped founders who want to maximise their chances of success from day one. Includes priority access and dedicated support throughout the engagement.
What's included:
- Complete customer discovery programme
- Go-to-market strategy development
- Messaging and positioning workshop
- Sales process design and coaching
- Launch execution support
- 90 days of advisory access
Common Questions
How do I know which service is right for me?
Book a free consultation and we'll discuss your situation. We'll recommend the service or combination that makes most sense given where you are in your journey and what resources you have available.
Do you work with pre-revenue startups?
Yes. Many of our clients come to us before they've made their first sale. That's often the ideal time to get customer acquisition strategy right.
What industries do you specialise in?
We work primarily with B2B startups across technology, professional services, and SaaS. The principles we apply work across industries, though we adapt tactics to each market.
Can you guarantee results?
No consultant can guarantee specific outcomes. What we can promise is rigorous methodology, direct access to experienced advisors, and a relentless focus on what actually moves the needle for your business.
Ready to Discuss Your Needs?
Book a consultation to explore how we can help you find your first customers faster.
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